Our Story

In 2019, our founder, Nida Mutan, set out to create an eco-friendly beauty brand that truly benefits the environment. Existing options—refillable, recycled, or compostable packaging—still often end up in landfills, and we wanted a better solution. Our products are encased in PHA bioplastic, which naturally breaks down in compost, soil, and even marine environments, returning nutrients to the Earth.¹

But sustainability wasn’t enough—we wanted luxury, too. Our formulas nourish, hydrate, and moisturize, delivering both cosmetic elegance and skincare benefits.

Inspired by the Mediterranean’s centuries-old use of olive oil, Nida, a Palestinian-American, saw an opportunity to support Palestinian olive farmers facing threats to their land and livelihoods. And so, ZEITOUNI was born: high-quality cosmetics infused with Palestinian olive oil, packaged sustainably, and designed for impact.

With every purchase, 10% goes to Gaza relief and rebuilding efforts. ZEITOUNI is good for the skin, good for the Earth, and good for the soul.

¹Paloyan A, Tadevosyan M, Ghevondyan D,Khoyetsyan L, Karapetyan M, Margaryan A, Antranikian G and Panosyan H (2025) Biodegradation of polyhydroxyalkanoates: current state and future prospects. Front. Microbiol. 16:1542468 doi: 10.3389/fmicb.2025.1542468

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