Our Values
Sustainability
The beauty industry continues to grow, but so does its environmental impact. Even “less wasteful” and recyclable products still contribute to landfills. That’s why we use PHA—a bioplastic that breaks down in compost, soil, and marine environments, returning nutrients to the Earth.
Caring for our planet isn’t optional—it’s a fundamental responsibility. We believe in doing more good than harm and in protecting the only home we have.
Solidarity, Liberation, and Freedom
We stand with all oppressed communities and their right to live free from occupation, segregation, and discrimination. As a Palestinian woman-founded brand, we are committed to justice—not just for our people but for all Indigenous and marginalized communities fighting for their dignity and freedom.
Equality
Every person, regardless of race, religion, gender, sexuality, or ethnicity, deserves to live safely and authentically, without fear. We believe in fostering a world where everyone’s identity is honored and protected.
Uplifting Others
True beauty lies in uplifting those around us. The impact we make—on individuals, communities, and the world—can create lasting change. Confidence isn’t just about how we look, but about knowing we have the power to build a more just and beautiful world. Together, we can make it happen.